Your Brand Has a New Look, Now Give It An Audio Identity
December 8, 2025
A visual brand refresh is exciting. New colours. New font. New energy!But here’s the question most brands forget to ask:If your brand looks different… shouldn’t it sound different too?Just as a custom typeface helps people recognise your brand at a glance, an Audio Ide...
AI Meets Audio: How Smart Tools Are Changing the Way We Create and Schedule In-Store Music
November 6, 2025
For years, in-store music was a manual process. Playlists were built by hand, uploaded store by store, and updates often took days to roll out. Schedules were fixed, and changing a campaign or refreshing a vibe meant a lot of coordination, guesswork, and late nights. Now, ar...
Christmas is coming, and with it, the familiar soundtrack of sleigh bells, Mariah, and Michael Bublé. You’ll soon be bombarded with the same festive favourites you heard last year while stockpiling on mince pies, scorched almonds, and chocolate Santas.Every year, hundreds...