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Your Brand Has a New Look, Now Give It An Audio Identity

A visual brand refresh is exciting. New colours. New font. New energy!But here’s the question most brands forget to ask:If your brand looks different… shouldn’t it sound different too?Just as a custom typeface helps people recognise your brand at a glance, an Audio Identity is the sound-based equivalent of your visual style guide.Your first thought might be a jingle, but this goes well beyond a catchy tune. It’s the tone of voice your brand speaks in, the music customers hear in your sto...

AI Meets Audio: How Smart Tools Are Changing the Way We Create and Schedule In-Store Music

For years, in-store music was a manual process. Playlists were built by hand, uploaded store by store, and updates often took days to roll out. Schedules were fixed, and changing a campaign or refreshing a vibe meant a lot of coordination, guesswork, and late nights. Now, artificial intelligence is reshaping what’s possible - giving creative teams smarter tools that save time, reduce friction, and keep every store sounding perfectly on brand. AI is changing the way retail soundtracks are creat...

The Sound of the Season: Striking the Right Note with Christmas Music in Retail

Christmas is coming, and with it, the familiar soundtrack of sleigh bells, Mariah, and Michael Bublé. You’ll soon be bombarded with the same festive favourites you heard last year while stockpiling on mince pies, scorched almonds, and chocolate Santas.Every year, hundreds of new Christmas songs are released, often clever reworks of classics. The good news? There’s a built-in safety net against listener burnout, because by Boxing Day those tunes disappear for another nine months (yes, nine!)...