A visual brand refresh is exciting. New colours. New font. New energy!
But here’s the question most brands forget to ask:
If your brand looks different… shouldn’t it sound different too?
Just as a custom typeface helps people recognise your brand at a glance, an Audio Identity is the sound-based equivalent of your visual style guide.
Your first thought might be a jingle, but this goes well beyond a catchy tune. It’s the tone of voice your brand speaks in, the music customers hear in your stores, the activations in your ads, the energy behind your announcements, and the feeling your brand creates the moment someone hears it.
And then there’s the music itself. The right soundtrack doesn’t happen by accident - it’s curated, debated, tested, and refined. We obsess over getting it right, because the perfect song at the perfect moment can transform a simple visit into a memorable experience.
Suddenly, your brand isn’t just seen.
It’s felt.
It becomes memorable in places where eyes aren’t looking - while people shop, grab a coffee, wait at the checkout, or hear your name through the speakers. That’s where consistency pays off.
A great brand refresh updates what the world sees.
A great Audio Identity creates that “I know this place” feeling the moment customers step inside.
Ready to give your brand a voice customers recognise instantly? Let’s explore how to make your refreshed brand not just seen - but heard and remembered.